Who is Mohan?

A revolutionary project to reimagine Sri Lankan literature for the digital age.

Fusing magic realism with artificial intelligence to create a transcendent literary icon for CIBF 2025.

A New Cultural Economy Awaits

Digitally-Driven Audiences

Gen Z & Millennials crave novel, visual, and shareable experiences. Traditional book marketing doesn't reach them.

The Next Wave

Gen Alpha is captivated by interactive and gamified content like chatbots and AR experiences.

Legacy Meets Innovation

Position Mohan Madawala as the first author in Sri Lanka to fuse serious literature with cutting-edge, tech-driven engagement .

Making literature a dynamic, must-have cultural experience for a new generation.

We Will Build a Myth

Our core creative is the "Who is Mohan?" digital campaign, designed to build a mythic identity for the author.

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Mystery

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Story Fragments

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Fan Theories

AI-Powered Storytelling

Surreal Cinematic Clips

AI-generated campaign of short, surreal video clips that evoke the mood of magic realism, not just sell a plot.

Interactive AI Chatbot

Exclusive chatbot for roleplaying with literary characters, accessed via QR codes in books and events.

Engaging Audiences Where They Live

Prioritizing TikTok, YouTube Shorts, and Facebook Reels for fast, trend-driven engagement. Our content recreates dream-like scenes from the books, amplified by paid collaborations with Gen Z influencers.

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TikTok

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YouTube Shorts

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Facebook Reels

The CIBF 2025 Activation

An immersive booth with surreal soundscape and visuals.

Limited Edition AI-Art Merchandise

Exclusive collectibles generated by AI

AR Scenes & QR Unlocks

Interactive experiences via QR codes

Building the Movement

Partner with cafés and creative hubs for pop-up literary events, including readings, workshops, and unique "AI x Literature" salons to bridge physical and digital worlds.

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Café Events

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Creative Hubs

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AI Salons

Our Path to Launch

1

Phase 1: TEASE

Launch the "Who is Mohan?" mystery campaign. Host pop-up café events.

2

Phase 2: LAUNCH

Release the AI cinematic clips and activate the chatbot.

3

Phase 3: IMMERSE

Unveil the full CIBF 2025 booth experience.

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Phase 4: AMPLIFY

Fuel conversation with influencer content and fan creations.

Let's Redefine Literary Engagement

Codezela Technologies is ready to lead the way.

Contact us to discuss how we can bring this vision to life.

Email Us

info@codezela.com

Call Us

011 485 8899 | 072 733 3577